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Brochure folding options

The fold you choose decides how a reader moves through your brochure, how many panels you have and how the artwork must be laid out. Here are the common folds and how to set up each one.

Half fold (bi-fold)

One fold down the middle gives four panels: front, inside left, inside right and back. A4 folded to A5 is the classic format for programmes, menus, invitations and simple brochures. Artwork is set up as two A4 landscape pages – outside (back panel on the left, front panel on the right) and inside.

Roll fold (tri-fold, letter fold)

Two folds roll the sheet inward, giving six panels. A4 to DL is the standard company brochure and rack size. The panel that folds inside must be about 2–3mm narrower than the others so it tucks in without buckling. Outside layout, left to right: inside flap, back cover, front cover. Inside: three panels read left to right.

Z-fold (concertina)

Two folds in alternate directions, like a Z. All panels are the same width. It opens out like a map and works for step-by-step content, timelines and price lists. Longer concertinas with more panels can be quoted.

Gate fold and cross fold

  • Gate fold: two outer panels fold in to meet in the middle, like doors. Dramatic reveals for launches and invitations. The two flaps are narrower than the centre panel.
  • Cross fold: folded in half and then in half again, typical for maps and large-format leaflets.

Getting the artwork right

  • Ask for a template for your fold and size.
  • Keep text at least 4–5mm away from fold lines.
  • Use 3mm bleed on the outer edges.
  • Print a mock-up on office paper, fold it and check the panel order before uploading.
  • Heavier papers are scored before folding – see paper weights.

Order folded products in brochures and booklets or flyers and leaflets, or read brochure printing.

Ordering your printing: choose your options and quantity in the shop, upload a print-ready PDF and pay by card through Yoco or by EFT. Orders under R5,000 are paid in full before production; orders of R5,000 or more need a 65% deposit. Production starts once payment and approved artwork are both in. Collect from Shop L23, Rivonia Central (opposite NewsCafe Rivonia), Monday to Friday 8:30 AM to 5:00 PM, or ask for delivery to be arranged and quoted.

Frequently asked questions

Which fold is best for a company brochure?
A roll fold from A4 to DL is the most common and fits racks and envelopes.
Why does one panel need to be narrower?
On a roll fold, the inside panel must be slightly narrower so it can fold in without buckling against the outer panels.
Can you fold A3?
Yes. A3 folded to A4 is popular for larger menus and brochures.